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Msnbc hits bottom Original Source Link: (May no longer be active)    http://drudgereport.com/msnbc.htm http://drudgereport.com/msnbc.htm XXXXX DRUDGE REPORT XXXXX THU DEC 05, 2002 15:25:07 ET XXXXX MSNBC RATINGS HIT BOTTOM; NETWORK FLATLINING The joint news operation between GENERAL ELECTRIC and MICROSOFT has moved in to critical condition -- with audience levels of MSNBC fading to near unmeasurable readings, the DRUDGE REPORT has learned! Overnight NIELSEN returns for Wednesday night show MSNBC setting near all-time low viewership for the all-news channel. MORE Both DONAHUE and HARDBALL W/CHRIS MATTHEWS are rated at the bottom of all cable news programming for Wednesday prime. With cold weather now firmly implanted over much of the nation, and television watching seasonally on the rise, MSNBC's vanishing audience has become the talk of Broadcast Row. Just as the network's rivals begin to smell death. MORE "I would bet GE will shake up the schedule one more time, perhaps move BUCHANAN & PRESS to nights, give [Minnesota Governor Jesse] Ventura a go," predicts a top executive from a rival network, who asked not to be named. "But I would not be surprised if GE just closes the channel down." Executives "clearly put all their eggs in the Donohue basket," says one well-placed NBC source. "The word from the higher-ups is that if Donohue can't sell the network, then NBC will have to sell the network. It's not just a coincidence that Brian Williams was moved to CNBC; they wanted to protect him, anticipating any MSNBC failure." The source continued: "Likewise, Chris Matthews' contract has a note in it that if MSNBC gets sold, that he will stay on as an NBC analyst." Exposing the dramatic divide, Wednesday night ratings show FOX 's O'REILLY pulling in nearly 7-times the audience as DONAHUE. While Chris Matthews finished dead last in original cable news programming. 12-4-02 O'REILLY 2.1 [RATING] HANNITY/COLMES 1.5 SHEP SMITH 1.1 BRIT HUME 1.0 GRETA 1.0 LARRY KING 0.7 AARON BROWN 0.7 CHUNG 0.6 CROSSFIRE 0.6 DONAHUE 0.3 HARDBALL 0.3 << ----------------------------------------------------------- Filed By Matt Drudge Reports are moved when circumstances warrant http://www.drudgereport.com for updates (c)DRUDGE REPORT 2002 Not for reproduction without permission of the author

britney cnn-early-oribuary fcc-consolidation howard-stern limbaugh murdoch superbowl-janet-breast 60 minutes blind sided by clark book viacom ties { April 11 2004 } American idol delay deployment { January 26 2003 } Amy goodman giving voice to silenced majority { April 21 2004 } Aniston bares more [jpg] Antiwar group says ad is rejected { July 12 2004 } Ashcroft calls on news to brainwash { June 20 2003 } Bank australia hbo takeover Bill oreilly flips out and edits show { June 30 2004 } British news favors israeli position { June 22 2004 } Cbs fires producer over arafat special report Cbs refuses anti bush ad { January 31 2004 } Clear channel conglomerate { January 30 2003 } Clear channel deregulation mess Clear channel hearing Clear channel mexico san diego { October 4 2002 } Clear channel organizes pro war rallies { March 26 2003 } Cnn intimidated by bush Cnn planted question at debate Cnn regrets planting debate questions { November 11 2003 } Cnn vs cnn international different pictures { April 11 2003 } Comcast makes unsolicited bid for disney Corporate ads aired as real news Corruption in the business { September 15 2003 } Cross ownership { April 20 2001 } Decline in public trust of media Defense contractor buys movie theater chain loews { June 22 2004 } Discovery empire Disney prevents release of michael moore film { May 5 2004 } Drawing up press battle lines { February 2 2003 } Elton john says stars are scared to speak out { July 17 2004 } Fcc easing television caps save viacom { May 11 2003 } Fcc questions stations on fake news { August 15 2006 } Financial times beats new york times as best paper Fired radio host sues clear channel { July 7 2003 } Head that could roll at bskyb Hitler rise to power series canceled { May 15 2003 } Idol calls in marine Isaacson resigns cnn Longer war more money { February 27 2003 } Mccain feingold stop consolidation Mccain questions clear channel dixie chicks { July 8 2003 } Media big fish Media cross ownership rule { April 29 2003 } Media empire born { September 2 2003 } Media giant shows anti kerry film before election Media is mouthpiece for whatever administration in power { August 12 2004 } Media mergers { May 14 2002 } Media owned republicans { September 26 2003 } Media ownership Media sells war { February 18 2003 } Moore reveals carlyle holdings 17 percent disney { July 28 2004 } Msnbc ceo dismissed { December 21 2002 } Msnbc future { August 18 2002 } Msnbc hits bottom Msnbc savage show canceled { July 7 2003 } Mtv censors lyrics free mumia Murdock to control directv { April 10 2003 } Nbc postpones world dating show Nbc pres to sony NBC reports arabs blame US for tsunami { January 7 2005 } Nbc shakeup Neil young sings patriot 911 songs Network executives pressured to support bush { May 28 2008 } New york times criticizes own war coverage { May 26 2004 } News ownership chart [gif] News reporters ordered not to investigate 911 Newspapers cutting foreign correspondents { February 18 2007 } Npr commercial { April 11 2002 } Npr gets big money from mcdonalds { November 6 2003 } Nytimes reporter faces fraud inquiry Nytimes tensions shakeups Oreilly attacks son of 911 victim jeremy glick { February 4 2003 } Pacifica radio moves to berkley { June 24 2003 } Powell concern media concentration Powell cut off during interview { May 17 2004 } Protest music died { February 20 2003 } Refusal to air iraqi dead criticized { March 19 2003 } Rep sanders Rep sanders2 Rick braggs nytimes problem Salon pacifica { June 20 2002 } Saudi owned upi massive debt { April 24 1999 } Sinclair broadcast fires chief for criticizing political ad { October 18 2004 } Speaker at press corps dinner chides press for doing nothing Stern tears into fcc { April 18 2003 } Stories pushed aside in march to war Ted turned says network news focus is on the pervert of the day Ted turner lost 85 percent Ted turner says government protects big media { July 8 2004 } Thomas friedman calls 911 holy day for war { October 26 2001 } Time warner joins bidding for MGM { July 2 2004 } Un newspapers failed to challenge government claim about wmd { March 11 2004 } Viacom extends mtv reach in china { September 23 2004 } Viacom president quits { June 2 2004 } War patriotic music radio { February 24 2003 } Washington post says iraq coverage was flawed Washington post to have shorter stories more photos { November 19 2004 } Files Listed: 97

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