| Levi strauss zips up last us plants { January 9 2004 } Original Source Link: (May no longer be active) http://www.orlandosentinel.com/business/orl-bizjeans09010904jan09,1,4286302.story?coll=orl-business-headlineshttp://www.orlandosentinel.com/business/orl-bizjeans09010904jan09,1,4286302.story?coll=orl-business-headlines
Levi Strauss zips up last U.S. plants The company whose blue jeans have been an American icon is moving the rest of its production facilities overseas. By T.A. Badger The Associated Press
January 9, 2004
SAN ANTONIO -- Levi Strauss & Co., the California Gold Rush outfitter whose trademark blue jeans have been an American clothing staple for generations, on Thursday closed its last two sewing plants in the United States.
The financially troubled company has been steadily shifting production to overseas contractors for several years to cut costs and invigorate drooping sales in the ultra-competitive apparel market.
About 800 workers at the 26-year-old San Antonio plants lost their jobs in the move, which was announced in September. Jeff Beckman, a Levi Strauss spokesman, said the 150-year-old company was making a delayed but ultimately unavoidable business decision.
"We tried to do our best to maintain manufacturing in the United States, but we have to be competitive to survive as a company," he said.
Sewing in San Antonio ceased about Thanksgiving and last month the company ended the laundering work done to give jeans their various finishes. More than 4 million pairs of jeans were once made each year in the plants. Workers earned, on average, $10 to $12 per hour.
This spring, San Francisco-based Levi's will complete the shift to contract production by shuttering its three remaining company-owned plants in Canada.
Privately held Levi Strauss has weathered seven straight years of declining sales after its revenue peak of $7.1 billion in 1996.
In 2002, the company reported sales of $4.1 billion, and Beckman said the yet-to-be-released number for 2003 would be 2 percent to 3 percent lower than that.
The company has seen its global work force shrink from more than 37,000 in 1996 to about 12,000 last month, roughly half of the positions in the United States, said spokeswoman Kari Otto Seymore.
Along with its headquarters staff and a number of distribution centers, Levi's will continue to base its design and sales employees in the United States.
Walter Loeb, a retail analyst in New York, says the profitability of moving production to China and elsewhere is worth more than a symbolic presence in the United States, where Levi's had made jeans since the 1870s.
"Investors are not very sentimental these days," he said.
Copyright © 2004, Orlando Sentinel
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