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NewsMine cabal-elite corporate telecoms AOL Viewing Item | Aol time warner eliminate aol from name Original Source Link: (May no longer be active) http://biz.yahoo.com/djus/030811/1351000882_1.htmlhttp://biz.yahoo.com/djus/030811/1351000882_1.html
Dow Jones Business News AOL Time Warner Moves to Eliminate AOL From Name
Monday August 11, 1:51 pm ET By Julia Angwin and Martin Peers, Staff Reporters of The Wall Street Journal
NEW YORK -- AOL Time Warner Inc. (NYSE:AOL - News) is moving towards dropping AOL from the corporate name, returning it to "Time Warner."
In a surprising twist, management of America Online has been lobbying AOL Chairman Richard Parsons to drop AOL from the corporate name, arguing that the online service's brand name is being hurt by the identification of the corporate woes with the service.
Mr. Parsons is considering the division's request, say people close to the situation. AOL's board is scheduled to meet late next month and could consider a name change at that time. While the board's response isn't clear, one person familiar with the situation says it's unlikely that the board would oppose a name change if the AOL management was in favor.
People from within the old Time Warner have been pushing to drop AOL from the corporate name, arguing that it was a stain on the company's reputation given the online division's woes, including government investigations into its accounting. Mr. Parsons had demurred and had been expected to wait until the investigation was concluded.
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