| Passion returns to box office for easter Original Source Link: (May no longer be active) http://washingtontimes.com/national/20040412-123908-6617r.htmhttp://washingtontimes.com/national/20040412-123908-6617r.htm
'Passion' returns to top of box office
LOS ANGELES (AP) — Many Christians made "The Passion of the Christ" a part of their Easter weekend, moving the Crucifixion saga back to the top box-office spot with $17.1 million. Mel Gibson's retelling of Jesus' final hours raised its domestic total since opening on Ash Wednesday to $354.8 million, passing "The Lord of the Rings: The Two Towers" for the No. 8 spot on the all-time domestic charts, just behind "Jurassic Park." "The Passion" had been No. 1 its first three weekends, then fell back in the pack for the next three before raising itself to the top of the box-office heap — a rare feat. "That's unprecedented. I've never seen that before. 'The Passion' is just rewriting box-office history," said Paul Dergarabedian, president of box-office tracker Exhibitor Relations. "This is a holy day, and this movie is tailor-made for a weekend like this. It's not just a movie. It's a religious experience for many people," he said. "The Passion" easily fended off a rush of new movies. Disney's costly historical epic "The Alamo" opened weakly with $9.2 million, tying for No. 3 with Cedric the Entertainer's comedy "Johnson Family Vacation," according to studio estimates yesterday. The figures covered sales Friday through yesterday at North American theaters, according to Exhibitor Relations Co. Final figures will be released today. Other studios actually were tracking "Johnson Family Vacation" slightly ahead of "The Alamo," which could finish in fourth place when final numbers come out. Making comparisons worse, "Johnson Family Vacation" put up the same numbers while playing in only half as many theaters as "The Alamo." Finishing ahead of "The Alamo" was the previous weekend's top movie, "Hellboy," which came in at No. 2 with $11.1 million. Newmarket Films, which distributed Mr. Gibson's "The Passion," had expected Easter and Good Friday, the holiest time of the year for Christians, to provide a solid bump for the film. Rob Schwartz, Newmarket head of distribution, said "The Passion" is expected to finish with at least $380 million and could top $400 million.
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