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Msnbc dumps donahue { February 25 2003 } Original Source Link: (May no longer be active)    http://reuters.com/newsArticle.jhtml?type=televisionNews&storyID=2286649 http://reuters.com/newsArticle.jhtml?type=televisionNews&storyID=2286649 MSNBC Dumps Donahue Talk Show Due to Weak Ratings Tue February 25, 2003 04:01 PM ET NEW YORK (Reuters) - Cable news network MSNBC on Tuesday canceled Phil Donahue's nightly talk show, after only six-months on the air, citing poor ratings. "We're proud of the program and we're disappointed that the show was not able to attract the viewership we had hoped for and expected," MSNBC President Erik Sorenson said in a statement. The network and associated Web site are a joint venture of General Electric Co's NBC News and Microsoft Corp. A pioneer in the talk show arena, the white-haired, energetic Donahue reemerged on MSNBC in July 2002 after a six-year hiatus. MSNBC hoped his star power could revitalize the flagging network which is running a distant third to rival cable news outlets Fox News, which is owned by News Corp. Ltd. and CNN, part of AOL Time Warner Inc. . But from the start, the show's viewership severely lagged behind "The O'Reilly Factor," the popular Fox News talk program hosted by Bill O'Reilly, and never improved. Donahue's last live show aired on Monday, and repeat programs will air for the balance of the week. Starting next week, the time slot will be filled by an expanded version of "Countdown: Iraq" which is hosted by Lester Holt.

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