News and Document archive source
copyrighted material disclaimer at bottom of page

NewsMinewar-on-terrormuslim-empire — Viewing Item


Viacom looks to arab music television { November 20 2007 }

Original Source Link: (May no longer be active)
   http://ap.google.com/article/ALeqM5hD90rtjxF0NaX2NoUbEkze8b7uawD8T0AKN00

http://ap.google.com/article/ALeqM5hD90rtjxF0NaX2NoUbEkze8b7uawD8T0AKN00

MTV Looks to Conquer Middle East Market
By BARBARA SURK
November 20, 2007

DUBAI, United Arab Emirates (AP) MTV is hoping hip-hop and reality television tailored and sanitized for a more conservative Middle East will draw young Arabs away from dozens of locally produced music video channels that already dominate the market.

MTV Arabia, which launched over the weekend, will feature 60 percent international music and 40 percent Arabic music, along with local adaptations of the channel's popular non-music shows.

But MTV, which is known for airing provocative videos featuring scantily clad women, says the Arab version of the pop-culture channel will show less bare skin and profanity.

"When we come to people's homes, we want to earn their respect," said Abdullatif al-Sayegh, chief executive of Arab Media Group, which along with Viacom Inc.'s MTV Networks International owns MTV Arabia. He explained that there will be "culturally sensitive editors going through content of the programming."

The station launched at midnight Saturday, airing a pre-taped show featuring Grammy award-winning rapper and actor Ludacris, Senegalese-born soul superstar Akon, Lebanese rapper Karl Wolf and the Emirates underground hip-hop band Desert Heat.

By emphasizing local music talent and programs addressing the concerns of Arab youth, MTV Arabia hopes to set itself apart from the other satellite music channels that saturate the Mideast market.

"We are not only a music channel, we are an entertainment channel where young Arabs will get a voice," program director Patrick Samaha told The Associated Press.

Unlike its past forays into Europe and India, MTV is not entering a virgin music video territory. Over the past few years, there has been an explosion of satellite channels in the region that feature soulful male crooners from the Gulf and female singers from Lebanon and Syria.

MTV officials say this is why their channel is focusing on hip-hop and R&B, two music genres that are underserved despite being popular throughout the region.

But to please a more conservative audience, MTV Arabia will tailor some of its programming and keep provocative hip-hop videos featuring barely dressed women and alcohol to a minimum.

"We hope to provide a platform for Arab youth to break boundaries without disrespecting their tradition and culture," said Bhavneet Singh, managing director of the Emerging Markets Group, part of MTV Networks International.

MTV Arabia's flagship tailor-made show "Hip HopNa," which means "Our Hip Hop" in English, features Saudi Arabian rapper Qusai Khidr, who will audition the best local hip-hop acts in seven different Middle Eastern cities.

The winner from each city will have the chance to record a track for a compilation CD produced by Fred Wreck, a producer who has worked rap stars like 50 Cent and Snoop Dogg.

MTV expects "Hip HopNa" to be picked up by its other channels in the coming year.

MTV Arabia also will broadcast an Arabic version of the popular car makeover show "Pimp My Ride," as well as "Al Helm" ("The Dream"), which is based on the show "Made," in which MTV transforms awkward teenagers into the successful models or rap stars of their dreams.

Shows in Arabic will be subtitled in English for foreign viewers in the region, channel officials said.

"We have a possibility to copy, paste and cut programs," al-Sayegh said. "What we are saying to young people is it's OK to have fun, it's OK to be naughty as long as you don't lose yourself."

Associated Press Writer Paul Schemm in Cairo, Egypt, contributed to this report.
On the Net:

* MTV Arabia: http://www.mtva.com

Hosted by Google
Copyright 2007 The Associated Press. All rights reserved.


Abu dhabi may buy new york icon building { June 11 2008 }
Abudhabi buys into US chips { November 19 2007 }
Arabs buyout london stock exchange { September 24 2007 }
Arabs investment in united states growing { March 7 2006 }
Big rush for qatar bank public issue { January 26 2006 }
Bush administration tries not to offend muslims { April 24 2008 }
Condoleezza calls for reshaping middle east
Consultants help modernize arab schools { March 25 2008 }
Dhabi buys 5perc citibank largest share { October 2007 }
Dubai buys large stake in nasdaq { September 20 2007 }
Dubai high rise worlds tallest building { June 2007 }
Dubai significant investment into sony { November 26 2007 }
Dubailand aims to be middle east orlando { June 19 2007 }
EU funded israeli pushes mideast union { September 2004 }
Gulf states on weapons buying binge { January 2007 }
Hollywood takes superheroes and parks to mideast { April 19 2008 }
Inflation hits middle east { February 2008 }
Iran iraq talk { June 16 2002 }
Iran qatar sign security cooperation { October 2007 }
Islamism gains power in turkey { June 2007 }
Kuwait fund may grab more citi merrill { April 2008 }
Largest property investors considers arab deal { November 15 2007 }
Lebanon christains watch middle east islamification { November 9 2007 }
Military aircraft outsourced to dubai { March 2 2006 }
Moussaoui calls for muslim superpower
Muslims more numerous than catholics { February 2008 }
Npr does favorable story for islam towards women { February 22 2008 }
Npr does favorable story on islamic hajib { January 2008 }
Oil money building arab empire { December 9 2005 }
Qatar grants millions in aid to new orleans { May 2 2006 }
Third world nations massing oil funds { October 2007 }
Underwater mideast internet cables lines cut { February 6 2008 }
Viacom looks to arab music television { November 20 2007 }
Warner multibillion dollar partnership with abu dhabi { September 26 2007 }

Files Listed: 34



Correction/submissions

CIA FOIA Archive

National Security
Archives
Support one-state solution for Israel and Palestine Tea Party bumper stickers JFK for Dummies, The Assassination made simple