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Tv audience skyrocket { March 25 2003 }

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   http://www.timesonline.co.uk/article/0,,5944-622934,00.html

http://www.timesonline.co.uk/article/0,,5944-622934,00.html

Iraq
March 25, 2003

War addicts cause TV news audience to rocket
By Adam Sherwin

AUDIENCES for television news have reached heights not seen since the 1991 Gulf War as a nation of war addicts watches developments around the clock.

About one million hard-core war watchers are following live pictures throughout the early hours on news channels. BBC OneÕs early-hours audience has soared to 2.3 million viewers since it began broadcasting its News 24 channel after midnight.The number falls through the night, but there are roughly one million viewers watching across terrestrial and satellite news channels, rising to four million who are tuned in by 8am for the breakfast coverage.

In the Gulf War, most households had just four channels to choose from and the highest news audience was the 13 million viewers who tuned in to BBC OneÕs Nine OÕClock News on Gulf Òdeadline dayÓ, January 15, 1991.

Almost 13 million viewers across the channels watched Tony BlairÕs first public address after the war began last Thursday night.

With half of Britain now having access to multichannel television, millions of viewers are being drawn to 24-hour news channels offering live and continuous coverage.

At 6.30pm on Friday, the peak of the heavy bombardment of Baghdad, Sky News was watched by 1,213,000 viewers. It was the second-highest viewing figure in the channelÕs history, after the 1997 Louise Woodward verdict. On Friday Sky News reached 6,289,000 viewers, the number tuning in for three minutes or less, while 3,705,000 tuned into BBC News 24, and the fledgeling ITV News Channel was seen by 2,277,000 people.

ITV1 has moved its evening news back one hour to 9pm, a decision that paid dividends when nine million viewers Ñ one in three of the total audience Ñ watched its bulletin on Sunday night. ITV1 attracts an average of 5.5 million viewers for News at Ten.

BBC OneÕs 10 OÕClock News attracted 7.7 million viewers on Thursday night, the first night of the war. This was 100,000 more than the evening audience on September 11, 2001.

BBC One has torn up its daily schedule to screen simultaneous coverage from News 24. On Saturday morning, 2.4 million people, or one in three viewers, watched the coverage. This was double the figure that would normally watch childrenÕs programmes. On Friday, four million people watched continuous coverage of the war on BBC One from 4pm.







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