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French growing doubts over offshoring

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http://msnbc.msn.com/id/10548715/

French doubts grow over the benefits of offshoring
By Tom Braithwaite in Paris

Updated: 11:11 p.m. ET Dec. 20, 2005

French businesses are becoming sceptical about the cost benefits of offshoring, the practice of moving work to cheaper overseas locations. But companies believe investing in overseas markets can save jobs at home, according to a survey published by the consultants KPMG and Medef, the French employers' group.

The threat of offshoring is being used by Bosch, the German engineering group, to try to compel workers at a French factory to work a 40-hour week, rather than the the statutory 35. Offshoring is also a bogeyman of the French anti-globalisation movement, which was out in force at the World Trade Organisation meeting in Hong Kong last week.

The survey suggests, however, that the attractions of offshoring are waning. Out of 200 heads of small and medium-sized enterprises, 56 per cent said they saw no benefit in moving jobs to countries with cheaper labour markets, compared with 29 per cent last year.

Instead, 74 per cent said broader foreign investment had helped safeguard jobsin France, partly because of improved performance brought about by new markets or cutting costs.

"Examples of offshoring do exist but they are not representative of SMEs' strategy," said Jean-Luc Decornoy, president of KPMG in France. "Neither is it the universal solution to face up to?a?lack?of?competitiveness."

At the same time, the opening up of labour markets in eastern Europe, which has followed enlargement of the European Union, was "generally seen more as an opportunity than a threat". But for those SMEs with a low turnover, or which lacked innovation, the lower-cost economies were still seen as a danger.

There is a growing gulf between the strategies of such companies and larger or more innovative rivals, the report said.

Copyright The Financial Times Ltd. All rights reserved.



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